San Fernando Valley · California
$17,000 fixed to list and sell your home, regardless of sale price. I represent sellers — only sellers. No buyer agency. No divided loyalty. No percentage games. Not a pitch. A bookmark for when you’re ready.
Why I built this
I got started in real estate in 1998. Selling a house was incredibly stressful — and at the time, it seemed like there was no way around the way commission structures worked.
Then I watched how the industry started to change. And I thought: why not found a proposition based on a Fair Fixed Fee? So I did. I built the Seller's Only Agent architecture, and I offer it to you across the San Fernando Valley — a place I came to know not because I live here, but because I worked these streets for years with LAPD.
You might not be interested in real estate right now. Typically nobody really cares about it until it’s time to move or do something. I want to be the point of contact when you’re ready. And when you are, please reach out. Just save my information.
When the time comes, I’ll offer you the same Fair Fixed Fee I offer all my clients — whether your house is $800,000 or $3 million. Doesn’t matter. I believe Fair Fixed Fee as a Sellers Only Agent is really the way to do things.
That’s who I am. I’m Connor with Honor — and I promise to serve you with Honor.
1
Side
I represent the seller. Period. Never the buyer in the same transaction.
0
Buyer Clients
No competing loyalties. No divided attention on your listing.
$17K
Fixed Fee
Same fee whether your home sells for $400K or $4M. No sliding scale.
The Concept
01
Every other Realtor splits time between listing and buyer-side work. I built a practice that does one thing — represent sellers — and never the other side.
02
A flat $17,000 to list and sell your home. Same fee at every price point. The model I founded and now certify other Realtors to use outside my SFV/SCV venue.
03
You will tell people what I do in one sentence. They will remember it. That alone gives your listing reach that a percentage-based generalist can’t match.
The Fair Fixed Fee way
A fixed $17,000 to list and sell your San Fernando Valley home.
Same fee whether the sale price is $400,000 or $4 million. No percentage. No sliding scale. No surprise listing-side charges. After the 2024 NAR settlement, the old percentage-based listing model is not a given anymore. This is the alternative I built.
Why Sellers Win Here
My fiduciary duty runs in one direction — toward you. No buyer of mine ever sits across the table from you on your own sale.
Anything you tell me about your motivation, your floor, your timeline, your situation stays inside our team. No leaks across an internal split.
When the buyer’s agent calls, they know there’s no chance of dual representation. The conversation moves to terms faster and stays cleaner.
You tell a friend “he’s the Sellers Only Agent in the Valley.” They get it in seven words. That referral conversation is the cheapest marketing on earth — and I built the model so it works.
Dual Agency vs. Sellers Only
Dual agency — where the same brokerage represents both sides — is banned outright in 8 U.S. states and most of the world. Here’s the contrast.
The Listing System
A repeatable five-phase system. Every Fair Fixed Fee listing gets all of it.
Block-level comp pull, net-to-you math, and prioritized prep recommendations before we list. No surprises on day one.
Professional photo + video package, full MLS entry, syndication to every major portal, dedicated single-property page, neighbor letter campaign.
Coordinated showings, hosted open houses, weekly written report on traffic + feedback + pricing signal. You always know where you stand.
Side-by-side offer comparison with net-to-you math. Counter strategy aligned to your priorities. Escrow shepherded to close.
I stay in your corner after closing. Tax docs, vendor referrals, market updates, the next move when it comes.
Counter-Pitch
What they will say
“A flat fee means he won’t work as hard for a higher sale price.”
The truth: My fee is fixed; my reputation isn’t. Every closing builds — or doesn’t build — the referral base I run on. A higher sale price for you is a higher referral rate for me. The incentive points the same direction the percentage model claims to.
What they will say
“If something goes sideways in escrow, you want a full-service agent.”
The truth: 28 years of California real estate, including REO listings for Citigroup and short-sale work through the 2008-2012 crash. There are very few escrow scenarios I haven’t already seen and resolved.
What they will say
“Sellers Only means he can’t bring you a buyer.”
The truth: Buyers find your listing through MLS, syndication, signage, open houses, and the buyer’s own agent. None of that requires me to also represent the buyer. The model removes a conflict; it doesn’t remove an audience.
What they will say
“Discount agents skip the work.”
The truth: Fair Fixed Fee isn’t a discount model. It’s a re-priced model. Every phase of the five-phase listing system above runs on every listing, every time. Look at the system, not the fee.
For SFV FSBOs
Built for sellers who’ve decided not to pay a percentage and want to navigate the sale themselves. Pricing, marketing, contract paths, common pitfalls, and the points where Fair Fixed Fee is the cheaper backup plan than going alone.
Read the FSBO Field Guide →Free analysis
I’ll put together comps for your specific block and the net-to-you math for your home. No contact unless you ask. No call required.
Got it. Your analysis is being put together. I will only email you when it is ready. Strictest custody on your information, period.
My promise on your information: nothing about you, your email, or your property is shared, sold, or traded. Strictest custody. Period.
About Connor
When you are ready
I’ll come with comps for your specific block and the net-to-you math on your home. If after 17 minutes it’s not a fit, you have lost 17 minutes and gained a comp report.
Book a 17-min call →Common Questions
I never represent buyers. When the buyer’s agent calls about your listing, they bring their own buyer, and my fiduciary duty is to you alone. Every brokerage involved is one-sided. No internal information leak, no “keep the deal together” pressure compromising your net.
No. I refer unrepresented buyers to a buyer-only agent who can serve them properly. This protects my fiduciary duty to you and keeps the brand promise intact.
Yes. California permits dual agency with disclosure, but it does not require it. The Sellers Only model is a stricter, clearer choice within California law — and aligns with the direction the 2024 NAR settlement has been pushing the industry overall.
I only speak to what I charge: a fixed $17,000 to list and sell your home, regardless of sale price. Other agents’ pricing is between you and them. When you do your own math — on your specific home and your specific situation — the number stands on its own.
There’s a Sylmar-specific page at sfvsellersonlyagent.com/sylmar with current CRMLS market data for 91342 — median sale price, days on market, sub-type mix. Every other SFV city gets its own page as the campaign rolls out.
I have someone on the team who handles Spanish-language inquiries. Reply in Spanish to any email, fill out the form in Spanish, or text in Spanish — we’ll handle it.
¿Prefieres español? Tenemos a alguien que puede ayudar — responde en español y te contactaremos.
I led a short-sale team and was one of Citigroup’s REO listing agents during the 2008-2012 foreclosure cycle. If you’re facing a Notice of Default, short-sale scenario, or distressed-equity situation, I have direct experience with how lenders handle these and what your options actually look like. No judgement, no rush.
Easiest path: fill out the analysis request form above. I’ll put together comps + net-to-you math for your specific home and email it back. No follow-up call unless you ask for one. If you decide later you want to talk, book the 17-minute call.